Sökning: "Roxana Stefania Danila"

Hittade 1 uppsats innehållade orden Roxana Stefania Danila.

  1. 1. Being social when crisis knocks : Why and how companies use social media to communicate in a time of crisis

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Natalia Joanna Więckowska; Roxana Stefania Danila; [2012]
    Nyckelord :Social Media; Crisis; Communication; Crisis Strategy;

    Sammanfattning : Over the past years communication patterns have been changing continuously due toincreased public demand for information and knowledge. Numerous social networks andwebsites have escalated and gained the attention of the academics and practitioners, as wellas the business society. LÄS MER