Sökning: "Roxana Young"

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  1. 1. Barriers of organic food purchase : Segmentation of young consumers

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jennefer Andrea Ontiveros Ordinola; Roxana Alitei; [2016]
    Nyckelord :barriers of organic food purchase; young consumer; less frequent organic buyer.; Business and Economics;

    Sammanfattning : The growing trend in organic consumption has lead us to develop a research about barriers that influences young consumer’s beliefs and attitudes toward organic food. The study is based on results of a survey conducted in a supermarket from Malmo on a sample of 270 occasional and non-organic young consumers aged 18-36 years. LÄS MER