Sökning: "Rubar Onursal"
Hittade 2 uppsatser innehållade orden Rubar Onursal.
1. Consumers' involvement of online luxury purchases
Master-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : ABSTRACT Date: 2022-06-01 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Nor Reda Rubar Onursal Title: Consumers’ involvement of online luxury purchases Supervisor: Stylianos Papaioannou Keywords: Online luxury, Consumer behavior, Theory of planned behavior, Different generational cohorts. Research questions: What factors influence consumers’ involvement of luxury purchases online? Purpose: The purpose of this study is to examine the identified gap in regards to online purchases of luxury goods in the context of cars and how it in turn may influence consumers’ involvement. LÄS MER
2. Factors that make non buyers hesitant to buy groceries online
Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : What are the factors that make non buyers hesitant to buy groceries online? The purpose of this study is to examine why non buyers hesitate to buy groceries online. Different factors are linked to two theoretical frameworks, namely Theory of planned behavior (TPB) and Technology acceptance model (TAM). LÄS MER