Sökning: "Rueisen Huang"

Hittade 3 uppsatser innehållade orden Rueisen Huang.

  1. 1. Case McDonald's Japan: When the Golden Arches Lose their Shine - McDonald’s Japan Food Scandal

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hsin Erh Ku; Raffaela Fiorini; Rueisen Huang; [2018]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. Case Events as an Employer Branding Initiative

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rueisen Huang; Meri Nordström; [2018]
    Nyckelord :Employer Branding; Corporate Branding; Corporate Brand Identity; Strategic Brand Management; Case Competition; Business and Economics;

    Sammanfattning : Purpose: To obtain an understanding of the phenomenon of case events in employer branding context. The emphasis is two-sided: to comprehend why companies organize and why students attend these events. Methodology: We executed a qualitative single case study with an abductive approach. LÄS MER

  4. 3. When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Effi Balandies; Rueisen Huang; Alexandra Raymaekers; [2017]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER