Sökning: "Rui Lin"

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  1. 1. Understanding the adoption of third-party online payment : An empirical study of user acceptance of Alipay in China

    Master-uppsats, Högskolan i Jönköping/IHH, Informatik

    Författare :Rui Lin; Junsheng Xie; [2014]
    Nyckelord :user acceptance ; UTAUT model; Third-party online payment; Alipay; China;

    Sammanfattning : With the development of online shopping, the number of third-party online payment systems increases. Alipay is a commonly used third-party online payment system among Chinese consumers. The purpose of this study was to explore the factors that affect the users’ acceptance of Alipay among Chinese B2C customers. LÄS MER