Sökning: "Ruiyan Huang"

Hittade 1 uppsats innehållade orden Ruiyan Huang.

  1. 1. Research on Audience Engagement in Film Marketing -- Taking the film <Us and Them> as the Case

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Ruiyan Huang; [2019]
    Nyckelord :Audience engagement; film marketing; social media; marketing content;

    Sammanfattning : The film marketing is becoming increasingly important due to the fierce competition of film industry in China. With the drive of technology innovations, the creation of interaction among audiences has gradually become the spotlight of film marketing and many social media platforms are employed as marketing tools to encourage or foster audience engagement. LÄS MER