Sökning: "Ryan Wagijo"

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  1. 1. Market Potential Analysis – A study of the Cosmetics Industry in the ABC Islands

    Magister-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics

    Författare :Danny Reijntjes; Ryan Wagijo; [2012]
    Nyckelord :Internationalization; market selection; market potential and development; entry mode; cosmetics products; Aruba; Bonaire; Curacao;

    Sammanfattning :   Abstract  Background:   The main aim of the research is to focus on the market potential of the cosmetic brands in the market of Aruba, Bonaire and Curacao (ABC islands). These islands are located in the Caribbean Sea in front of the coast of South-America. LÄS MER