Sökning: "S-D Logic"

Visar resultat 1 - 5 av 31 uppsatser innehållade orden S-D Logic.

  1. 1. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Michael Polatos; Andrii Kernitskyi; [2023]
    Nyckelord :Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Sammanfattning : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. LÄS MER

  2. 2. Delivering the undefined: The value potential of digital twins : A qualitative study on digital twins in the Swedish AEC/FM industry

    Master-uppsats, KTH/Ledning och organisering i byggande och förvaltning

    Författare :Marcus Lövgren Moazzami; Marina Brandt; [2023]
    Nyckelord :Digital twin; Value Co-creation; Service Dominant logic; BIM; Digital platform; Digitalisation; Digital tvilling; samskapande av värde; Service Dominant logic; BIM; Digital plattform; Digitalisering;

    Sammanfattning : The megatrend of digitalisation is transforming society, individuals, companies, and industries through the widespread adoption of new digital technologies. Among the emerging technologies, digital twin technology is regarded as a key enabler of digital transformation in the Architecture, Engineering, Construction, and Facility Management (AEC/FM) industry, where the transition from BIM to digital twins is primarily driven by the emergence of big data. LÄS MER

  3. 3. All Aboard the AI Express : An Exploratory Study on AI Implementation for Enhanced Digital Servitization from an S-D Logic Perspective

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Fanny Johansson; [2023]
    Nyckelord :Artificial Intelligence AI ; Digital Servitization; Service-Dominant S-D Logic; Value-adding Services; Co-Development; B2B Marketing;

    Sammanfattning : Background: To remain competitive in Industry 4.0, B2B suppliers must develop new and increasingly advanced digital services by incorporating AI. However, although being of interest to practitioners, academic research on successful AI implementation in B2B functional domains is lacking. LÄS MER

  4. 4. Disruptive external forces as a catalyst for service innovation : Influencing forces of facility service innovation processes due to changing customer behavior

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Stina Hedman Nilsson; Carolina Skarin; [2022]
    Nyckelord :Service Innovation process; Service Innovation; External Forces; Disruptive External Forces; Changing Customer Behavior; Facility Service Sector;

    Sammanfattning : Service innovation is an important component for service business through its applicability in development and accretion that promotes business operations. The service innovation process can be created and maintained through interaction between the actor and the customer, where mutual value is being created through collaboration. LÄS MER

  5. 5. Impact Of Customer Value Co-Creation Through The Use Of Self-Checkout System In Retail Stores : Qualitative research on a retail store in Sweden

    Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Mobolaji Idowu; [2022]
    Nyckelord :Self-Service Technology; Retail; Self-Checkout; Self-Scanning; Services; User Acceptance; Technology; Value; Value Creation; Value Co-creation; Technology Adoption; ICA.;

    Sammanfattning :  Recent studies on the Service-Dominant (S-D) logic perspective highlighted the importance of customer value. In this perspective, value is seen to be created, determined, and perceived by the customer through use or `value-in-use', which directly highlights the importance of customer participation in the service delivery process. LÄS MER