Sökning: "S-o-r"

Visar resultat 1 - 5 av 24 uppsatser innehållade ordet S-o-r.

  1. 1. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
    Nyckelord :Service encounter; Social presence; Mere presence; E-commerce;

    Sammanfattning : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. LÄS MER

  3. 2. Beyond the Aisles : Enhancing the Shopping Value of a One-Stop Shop with New Service

    Master-uppsats,

    Författare :Paul Pankonin; [2023]
    Nyckelord :SD-logic; Service; One-stop shop; SOR-Model; Cognitive fit; Convenience; Shopping value;

    Sammanfattning : This study explores how shopping value in one-stop stores, especially hypermarkets, can be improved by new services. It identifies additional service offerings that go beyond the traditional product-based approach. LÄS MER

  4. 3. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Muhammad Usman Anwar; Usman Younis; [2023]
    Nyckelord :Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

    Sammanfattning : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. LÄS MER

  5. 4. Pop-ups – digitala handelns långa arm?

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Gustav Lingevik; Hoda Younes; [2022]
    Nyckelord :Multikanaler; Digital konsumtion; Pop-ups; Upplevt kundvärde; Köpprocessen; Business and Economics; Social Sciences;

    Sammanfattning : Tillväxten inom digital handel har bidragit till att konsumenters köpvanor har förändrats. För att överleva förändringarna har nya konsumtionsmönster bildats genom multi försäljningskanaler där verksamheter integrerar sina nuvarande försäljningskanaler med nya multikanaler såsom pop-ups. LÄS MER

  7. 5. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Zhiyu Chen; Jiabao Guo; [2022]
    Nyckelord :Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

    Sammanfattning : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. LÄS MER