Sökning: "SAS Nyckelord: CSR"
Hittade 1 uppsats innehållade orden SAS Nyckelord: CSR.
- Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation
Sammanfattning : Purpose: This thesis seeks to contribute with knowledge of how the consumer-based brand equity can be affected by CSR communication in the business of aviation. Method: In order to reach the purpose of this essay we used mixed methods; carried out a quantative survey, a qualitative interview with SAS head of CSR and conducted a content analysis of SAS CSR communications Conclusion: If an airline takes social responsibility its consumer-based brand equity can be influenced in a positive direction. LÄS MER