Sökning: "SEB-Bank"

Hittade 3 uppsatser innehållade ordet SEB-Bank.

  1. 1. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
    Nyckelord :Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

    Sammanfattning : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. LÄS MER

  3. 2. Internationalization of service firms : Case study of Swedbank and SEB Bank

    Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Adela Negru; Yuliya Mazhyrina; [2012]
    Nyckelord :banks; internationalization; Swedish banks;

    Sammanfattning : Rapid internationalization of economic activities takes an important place in the last decades in the world economy. Services make a huge contribution to the international trade and their expansion grows constantly. LÄS MER

  4. 3. Das Marketing der SEB-Bank auf dem deutschen Markt

    Kandidat-uppsats,

    Författare :Cecilia Borén; Lotta Forsman; [2008]
    Nyckelord :SEB-Bank; Marketing; Deutschland; Image; Identität; Kommunikation;

    Sammanfattning : Der vorliegende Aufsatz ist eine Untersuchung innerhalb des Aufbaustudiums für Deutsch an der Hochschule Södertörn. Der Titel lautet „Das Marketing der SEB-Bank auf dem deutschen Markt“ und der Aufsatz behandelt demnach die neue Marketingkampagne der SEB AG in Deutschland. LÄS MER