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1. Seasoned Equity Offerings and Disclosure Sentiment Effects: Evidence from the U.S.
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This paper updates the data regarding Seasoned Equity Offering firms (SEOs) long-term performance and finds evidence in line with prior research that they underperform in the longterm. Furthermore, using automated textual analysis on the relevant disclosure filings SEO firms in the United States publish (Form 10-K, Form 8-K and Form 424B), we investigate the relationship between disclosure sentiment variables and long-term return performance. LÄS MER
2. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.
Master-uppsats, Institutionen för tillämpad informationsteknologiSammanfattning : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. LÄS MER
3. Det lilla nordiska pusslet
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Sammanfattning Titel: Det lilla nordiska pusslet - En studie om långsiktig underavkastning efter nyemission Seminariedatum: 01/06-2023 Kurs: FEKH89 - Examensarbete i finansiering på kandidatnivå, 15 Högskolepoäng. Författare: Andreas Petterson, Hugo Rydberg, Marcus du Hane Handledare: Göran Anderson Nyckelord: SEO, nyemission, underavkastning,, abnormal avkastning, window of opportunity, småbolag Frågeställningar: Uppmäter nordiska småbolag som genomför nyemission underavkastning på lång sikt i förhållande till ett jämförelseindex? Vilka variabler kan identifieras som förklarande för den möjliga underavkastningen under den valda tidsperioden? Syfte: Studiens syfte är att huvudsakligen undersöka om det förekommer underavkastning för företag som genomför nyemissioner på First North respektive NGM. LÄS MER
4. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration
Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskapSammanfattning : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. LÄS MER
5. Hur digital marknadsföring kan främja småföretagens tillväxt : En kvalitativ studie om hur småföretag kan nå ökad tillväxt genom digitala marknadsföringsaktiviteter med fokus på SEO och SEM
Magister-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : Introduction: With the help of digital marketing, small businesses have been given greateropportunities to compete at a higher level than they previously could, which gives credence tothe term "if a small business can't be found on the internet, it doesn't exist". For small businessesto be competitive and grow, digital marketing is a must. LÄS MER
