Sökning: "SEO"
Visar resultat 16 - 20 av 126 uppsatser innehållade ordet SEO.
16. Framework for Startups in Digital Marketing - Multiple case study of the role of digital marketing in startups’ strategies in lead generation and lead nurturing processes
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Background Given that society is increasingly moving towards a more digitalized world, companies, and startups especially have felt pressure to grow a digital presence. The shift in technology adoption and digitalization has caused lead generation and lead nurturing to be increasingly supported by digital marketing tools which both come with opportunities and challenges for startups. LÄS MER
17. The impact of artificial intelligence on digital marketing
Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: [2022-05-25] Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, MälardalenUniversity Authors: Ahmed Mohamud (93/06/29) & Abdul Moaz Alkhayat (97/01/01 ) Title: Impact of Artificial Intelligence in Digital Marketing Supervisor: Stylianos Papaioannou Keywords: Artificial Intelligence (AI) Machine learning (ML) Search engine optimization (SEO) Research questions: How does AI affect digital marketing and help companies improve theirperformance? Purpose: The aim of this study is to determine the Impact of AI in digital marketingby analyzing and determining how companies utilize AI to improve performance. Method: This is a qualitative study with an inductive approach conducted using semistructured interview questions and analyzed using template analysis. LÄS MER
18. Love at first search : a qualitative study exploring generated attitudes towards listings in SERPs
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: Search engine result pages (SERPs) act as an information channel between businesses and consumers. There is no way of denying search engines massive success in marketing for companies. SERP allows companies to be seen, communicate, and promote their products and services in an environment sorted by relevance for the consumer. LÄS MER
19. Långsam & stadig vinner loppet : En undersökning om SEO och dess värde hos svenska startups.
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : I uppsatsen undersöks hur svenska startups arbetar med sökordsoptimering (search engineoptimization) (SEO). Syftet med studien har även varit att undersöka om SEO bidragit mednågot värde för startups. Teorier kring SEO och dess delmoment behandlas. LÄS MER
20. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The main objective with this study was to explore the major challenges when diffusing innovative products through digital marketing. The purpose of this research was to bring clarity in what challenges managers for innovative products face when using digital marketing practices, such as Social Media Marketing, Content Marketing, Influencer Marketing and SEO/SEM to diffuse their products. LÄS MER
