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1. Customer Co-creation and Dynamic Capabilities - An IKEA Case Study
Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Dynamic Capabilities of a firm bundle all the processes that enable it to sustain competitive advantage in today’s volatile markets. Study of the microfoundations of dynamic capabilities is a fairly new framework. Even so, it is a widely researched one. LÄS MER
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