Sökning: "SHALINI MEHRA"

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  1. 1. Customer Co-creation and Dynamic Capabilities - An IKEA Case Study

    Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :SHALINI MEHRA; [2020]
    Nyckelord :Dynamic Capabilities; Customer Co-creation; Sustained Competitive Advantage; Microfoundations of Dynamic Capabilities; Dynamiska förmågor; kundsamskapande; Hållbar konkurrensfördel; Mikrofundationer av dynamiska förmågor;

    Sammanfattning : Dynamic Capabilities of a firm bundle all the processes that enable it to sustain competitive advantage in today’s volatile markets. Study of the microfoundations of dynamic capabilities is a fairly new framework. Even so, it is a widely researched one. LÄS MER