Sökning: "SNS"
Visar resultat 11 - 15 av 87 uppsatser innehållade ordet SNS.
11. #fitspiration on Instagram : User’s perception of fitspiration and its impact on subjective well-being
Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatikSammanfattning : This paper will dive into the topic of fitspiration on SNS and the effects it has on people’s subjective well-being. Fitspiration is a common type of content that is widely spread across multiple platforms, especially on Instagram. This content is often posted by fit people that share content regarding exercising or diets. LÄS MER
12. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. LÄS MER
13. Facebook as a tool to integrate : A qualitative- and quantitative historically contextual analysis of the use of Facebook among international students at Stockholm University in 2011 – and how they use it 10 years later in 2021
Master-uppsats, Stockholms universitet/JMKSammanfattning : This research study investigates if and how international students in Stockholm, Sweden use Facebook as a tool to make friends and integrate themselves within their new society. To gather information and data for the first part in 2011 a qualitative- and a quantitative approach was used. LÄS MER
14. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. LÄS MER
15. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention. Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. LÄS MER