Sökning: "STRATEGISK INFORMATION OCH KOMMUNIKATION borås"
Visar resultat 1 - 5 av 15 uppsatser innehållade orden STRATEGISK INFORMATION OCH KOMMUNIKATION borås.
1. Ingen vill missa en bra berättelse : En analys av tre organisationers strategiska identitetsskapande berättande
Magister-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITSammanfattning : The purpose of this paper is to create a deeper understanding of how organizations can create and recreate their identity through strategic storytelling on their website. The study focuses on the work of three Swedish organizations (IKEA Sweden, Klippan municipality and Luleå University of Technology) with strategic storytelling in their identity-creating communication. LÄS MER
2. Internkommunikation i en sjukvårdsorganisation under covid-19 pandemin : Ur ett medarbetarperspektiv
Magister-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITSammanfattning : A qualitative study that examines co-workers experiences of the internal information management and communication during the covid-19 crisis and whether that perception differs from before the crisis. Previous research claims that co-workers' perceptions of internal crisis communication have not been thoroughly studied thus there is a knowledge gap. LÄS MER
3. Hållbar kommunikation? : En studie om strategisk kommunikation i en nätverksorganisation
Magister-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITSammanfattning : The study deals with the importance of strategic communication and the purpose of this thesis is to examine the challenges for strategic communication in a network organization. A network organization is an organizational form that arises increasingly as a result of today's rapid change and leads to a greater need to collaborate and exchange knowledge among stakeholders. LÄS MER
4. Strategisk kommunikation inom museiverksamheter : En intervjustudie om hur museiverksamheter arbetar för att möta utmaningarna när omvärlden förändras.
Magister-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITSammanfattning : In recent decades, the conditions for the museums have changed. The competition has become harder and bigger and their role in society have changed when new technology provides other opportunities for how visitors are to be reached. LÄS MER
5. Dialog eller informationsspridning? : En studie av Region Värmlands och Västra Götalandsregionens relationshantering med medborgare på Facebook.
Master-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITSammanfattning : The purpose of this thesis is to examine the how Swedish regions use Facebook in public relations towards citizens, within the field of regional development. The study has the character of a qualitative, comparative case study to illustrate similarities and dissimilarities. LÄS MER