Sökning: "SVOD"

Visar resultat 1 - 5 av 11 uppsatser innehållade ordet SVOD.

  1. 1. Consumer preferences in video streaming

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Théo Dolou; Clara Jacoud; [2022]
    Nyckelord :Video streaming; consumer preferences; Uses and Gratifications Theory;

    Sammanfattning : Social media is the undisputed leader regarding video streaming consumption at an international level, to the detriment of SVOD services. We arrived at this observation trying to understand consumer behaviors regarding this phenomenon. Surprised by this, we sought to understand what motivates consumers to watch streaming video. LÄS MER

  3. 2. What keeps customers subscribing to streaming services? : A Quantitative Study of E-Loyalty towards Subscription Video on Demand Services in Sweden

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Louise Bennhult; Hanna Frogner; [2021]
    Nyckelord :E-loyalty; subscription video on demand SVOD ; e-satisfaction; e-trust; switching barriers; website quality; customization;

    Sammanfattning : E-loyalty is an important aspect for practitioners to understand as it determines a digital company’s success. The Subscription Video on Demand (SVOD) industry is rapidly growing and becoming more competitive, which emphasizes the need to understand the key determinants of e-loyalty towards them. LÄS MER

  4. 3. Perceived Values of Subscription Video on Demand Services : A multiple case study exploring perceived values’ influence on decision-making when selecting subscription video on demand services

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Felix Ekeroth; Viktor Sandoff; Dennis Oskarsson; [2021]
    Nyckelord :Subscription Video on Demand; Perceived Value; Attributes; Consequences; Values;

    Sammanfattning : Background: With great developments within technology and internet provision, subscription video on demand (SVoD) has made a remarkable entrance with a competitiveness which has resulted in a shift in the television industry (Noh, 2020). The user pays a monthly fee and gets access to a platform which offers a library of content. LÄS MER

  5. 4. The Impact of Language Barriers on Product Placement : A Qualitative Study Investigating Swedish Consumers’ Brand Recall and Brand Attitude Using Netflix Original Series

    Magister-uppsats, Jönköping University

    Författare :Jennifer Hertzberg; Louise Rask; [2021]
    Nyckelord :Product Placement; Brand Recall; Brand Attitude; Language Barriers;

    Sammanfattning : Product placement has long been a popular advertising tool that is still heavily used in today’s market. Therefore, this thesis adds a new construct to the field of product placement, namely language barriers, to see if that can have an impact on consumers’ ability to perceive product placement, in terms of brand recall. LÄS MER

  7. 5. ”This isn’t a gold rush, it’s an arms race" : A critical discourse analysis of 2019’s “streaming war(s)” discourse in television trade press

    Master-uppsats, Stockholms universitet/JMK

    Författare :Julia Lindblom; [2021]
    Nyckelord :Streaming wars; trade press; ideology; power geometry; television industry; SVOD; Netflix;

    Sammanfattning : Streaming services such as Netflix have changed how television is produced and consumed. In 2019, the online video on demand market was topical, with big launches such as Disney+ and Apple TV+. This period in the streaming market was popularized in the press as the “streaming war(s). LÄS MER