Sökning: "SaaS metrics"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden SaaS metrics.

  1. 1. Managing Profit and Growth

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :Gustav Geier; [2021]
    Nyckelord :Software as a Service SaaS ; profit-maximization; revenue growth; trade-offs; SaaS metrics; technology; Technology and Engineering;

    Sammanfattning : Few business models are as hyped right now as the Software as a Service (SaaS) model. But how sustainable is it? In the last decade, SaaS has reshaped the software industry and has become a leading delivery model of B2B enterprise software. LÄS MER

  2. 2. IT’S IN THE DATA : A multimethod study on how SaaS-businesses can utilize cohort analysis to improve marketing decision-making

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Gustav Fridell; Saam Cedighi Chafjiri; [2020]
    Nyckelord :saas; software as a service; software-as-a-service; data; cohort; cohort analysis; cohort-analysis; marketing; decision-making; decision making; marketing decision-making; marketing decision making; data; subscription; pricing model; data-driven; data driven; analytics; metrics; multimethod; multimethodology; action reserach; growth; profitability; segment;

    Sammanfattning : Incorporating data and analytics within marketing decision-making is today crucial for a company’s success. This holds true especially for SaaS-businesses due to having a subscription-based pricing model dependent on good service retention for long- term viability and profitability. LÄS MER

  3. 3. Applying Lean Analytics to Performance Metrics in M&A Earnouts

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :Rasmus Areskoug; [2018]
    Nyckelord :Technology and Engineering;

    Sammanfattning : Ever since the dawn of internet, a new wave of fast-growing software companies has emerged. The M&A scholars have struggled to find appropriate valuation mechanisms for unprofitable companies with ultra-high revenue growth. To overcome the uncertain future, a contractual provision called earnout is often used. LÄS MER

  4. 4. Customer journey in B2B SaaS business models

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Mariia Opanasenko; [2017]
    Nyckelord :Customer journey; customer experience; customer success; SaaS; B2B;

    Sammanfattning : In this paper customer journey for B2B SaaS business models was analyzed to study customer experience, customer success and its key performance indicators. The research method is the case study of Supplier Relationship Management SaaS solution provider. LÄS MER

  5. 5. Comparative Analysis of Virtual Desktops in Cloud : Performance of VMware Horizon View and OpenStack VDI

    Master-uppsats, Blekinge Tekniska Högskola/Institutionen för kommunikationssystem

    Författare :Akash Reddy Malkannagari; [2015]
    Nyckelord :DaaS; VDI; Performance; Launch Time;

    Sammanfattning : Context. With the evolvement of cloud computing in recent years many companies have stated providing various services using it. Desktop as a Service, DaaS is one of services in the cloud computing in which the backend of Virtual Desktop Infrastructure, VDI is hosted by a cloud service provider. LÄS MER