Sökning: "Sabbir Hasan Noor"

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  1. 1. Co-creation of Brand Value In Startups

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Sabbir Hasan Noor; Sara Sari; [2021]
    Nyckelord :co-creation; startups; brand value; brand image; social networking;

    Sammanfattning : Startups face a wide range of opportunities and challenges when it comes to building their brand value and by extension brand image, due to possessing both limited financial and human resources. Hence, developing a distinct and enduring brand is a critical competitive imperative for them. LÄS MER