Sökning: "Sabina Pracic"

Hittade 2 uppsatser innehållade orden Sabina Pracic.

  1. 1. Adjusting brand image to culture through advertising : A study of Swedish companies established in Japan

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Karolina Stenberg; Sabina Pracic; [2006]
    Nyckelord :International Advertising; Branding; Culture; Marketing in Japan;

    Sammanfattning : Abstract Background Companies today are becoming more and more internationalized. In their home countries they have already established strong brand recognition and a strong image. This image is in turn visible in their advertising. As Swedish companies travel abroad some aspects have to be adapted to the new culture. LÄS MER

  3. 2. Undercover Marketing : The method which lies beneath

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Karolina Stenberg; Sabina Pracic; [2005]
    Nyckelord :Word-of-Mouth; Guerrilla Marketing; Undercover Stealth Marketing;

    Sammanfattning : Background: A coming of age of a generation named Generation Y, which holds negative views on commercial messages, has resulted in the need of special marketing methods which are known to be more alternative. Guerrilla Marketing, being such a method holds beneath it Undercover Marketing which is another method and has the potential of reaching this generation. LÄS MER