Sökning: "Sabrina Hölder"

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  1. 1. Subscription Services in the Fashion Industry : a Quantitative Approach on Consumers' Perspective

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Kajsa Svensson; Sabrina Hölder; [2016]
    Nyckelord :Business Models; Digitalisation; Fashion; Fashion Subscription Services; Online Consumer Behaviour; Individualisation; Subscription Services;

    Sammanfattning : Individualisation and digitalisation are increasing in importance which leads to a change in the society, affecting consumers’ behaviour and needs. This change results in consumers desiring an individualised consumption experience with additional services that fashion companies should consider in order to stay relevant. LÄS MER