Sökning: "Sabrina Lungwitz"
Hittade 1 uppsats innehållade orden Sabrina Lungwitz.
1. Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis Purpose: The aim of this study is to gain a nuanced understanding of consumers’ perceived authenticity of incumbent and challenger brands in the cosmetics industry. To examine the phenomenon, four brands from two different sectors within the cosmetics industry are investigated. LÄS MER
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