Sökning: "Sabrina Thams"

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  1. 1. Student’s Website Usage : -Today’s students, tomorrows consumer.

    Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Sandra Alvarsson; Cheong Ha; Sabrina Thams; [2011]
    Nyckelord :Net Generation; Internet; marketing online; online branding; student; website selection;

    Sammanfattning : Purpose The purpose of this thesis is, looking from a consumer’s perspective, to investigate the influences of students website selection Background Today’s students are a new generation of consumers. They have been brought up with digi-tal media and have different attitudes towards marketing than their parents. LÄS MER