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  1. 1. WOW Philippines campaign : an analysis on collaboration

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Jo Anne Martinez Åkesson; [2010]
    Nyckelord :tourism development; trust; reciprocity; inter-organizational commitment; collaboration; stakeholder; WOW Philippines; problem domain;

    Sammanfattning : The Philippines is a country with a lot to offer within the tourism sector. With its 7107 islands, it offers diversity in culture and a wide range of tourism destinations. However, tourism development in the Philippines has not been as successful as its neighbouring countries. LÄS MER