Sökning: "Sales Promotion as a Marketing Tool"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden Sales Promotion as a Marketing Tool.

  1. 1. Comparing Sustainability Communication in Swedish and Ukrainian Companies : The case of Cloetta and Roshen

    Magister-uppsats,

    Författare :Volkohon Karl; [2021]
    Nyckelord :Sustainability; Communication; Cloetta; Roshen; Sustainable Development Goals; Sweden; Ukraine; Comparative Study;

    Sammanfattning : This is a study of how two companies from different countries construct and communicate their Sustainability and Corporate Social Responsibility (CSR). The companies are from the confectionery industry with a similar size, sales, and number of factories. The only difference is the origin of the companies. LÄS MER

  2. 2. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Niklas Puranen; Markus Jansson; [2017]
    Nyckelord :Social media; marketing; Alternative Food Networks; segmentation; sales promotion;

    Sammanfattning : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. LÄS MER

  3. 3. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns

    Magister-uppsats, Högskolan i Halmstad

    Författare :Julia Bissdorf; [2016]
    Nyckelord :Product relaunch; product modification; consumer goods; advertisement; communication;

    Sammanfattning : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. LÄS MER

  4. 4. Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB

    Master-uppsats, Lunds universitet/Förpackningslogistik

    Författare :Magnus Fagerlund; Jonas Körner; [2010]
    Nyckelord :standardisation and adaptation.; packaging logistics; packaging strategy; packaging portfolio; Technology and Engineering;

    Sammanfattning : This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. LÄS MER

  5. 5. A Comparative Study between Price and Non-Price Sales Promotional Strategy in the Introduction Stage of Consumer Products

    Magister-uppsats, Handelshögskolan vid Umeå universitet

    Författare :S. M. Sabbir; Tadele Worku Birmeji; [2010]
    Nyckelord :Price promotion; non-price promotion; introductory stage; sales promotion; consumer goods; comparative study; experimental method;

    Sammanfattning : Either it is because of some significant active trends in the business world, or the attractive cut of cost and increase in profit, companies now days are focusing on sales promotion activities. But in reality, most of companies that are introducing new products are not getting what they intend to get. They are facing loses. LÄS MER