Sökning: "Sales and communication channel strategies"

Hittade 4 uppsatser innehållade orden Sales and communication channel strategies.

  1. 1. Communication and sales channels' role in international market entry for innovative new venture firms : A case study on TLight

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Emma Winblad von Walter; [2017]
    Nyckelord :International market entry; Sales and communication channel strategies; New ventures; Customer perceived value;

    Sammanfattning : Globalisation has taken the world by storm by opening opportunities for new markets and easier communication. The general economic climate during the last decade is one reason to this, and the impact has resulted in internationalisation as a key strategy for survival. LÄS MER

  3. 2. Channel Partner - Atlas Copco : Increasing the engagement of the different players in the sales channel

    Master-uppsats, Uppsala universitet/Institutionen för teknikvetenskaper

    Författare :Lovisa Strömsholm; Karin Wu; [2015]
    Nyckelord :Engagement; motivation; online portal; sales channel;

    Sammanfattning : The Atlas Copco group is an industrial group of companies that are making sales with customers located all around the world. This thesis is done at the ACTA-GI division (Atlas Copco Tools and Assembly Systems GI Division), where the sales process stretches through four main players; the Atlas Copco headquarter in Stockholm, local customer centers, distributors and end customers. LÄS MER

  4. 3. Implementation of Marketing Strategies Practiced by Western and Eastern European Fashion Brands : H&M and Reserved Case

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sonia Zawadzka; [2015]
    Nyckelord :fashion marketing; marketing strategies; high street fashion brands; H M; Reserved; fashion management;

    Sammanfattning : Purpose: The purpose of this thesis is to examine diverse marketing strategies used by Western and Eastern European originated fashion brands based on H&M and Reserved cases as well as which of them are the most appealing to Polish students. Additional aspect of the diploma is to research if there are some evident differences or similarities in implementing these tactics. LÄS MER

  5. 4. “Social media is word of mouth on crack” : En studie i hur detaljhandelsföretag kan öka sin internettrafik via sociala medier

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Karin Edman; EMMA KARLSSON; [2011]
    Nyckelord :social media; word of mouth; facebook; blogs; twitter and internet traffic; sociala medier; bloggar; twitter och internettrafik;

    Sammanfattning : Den här studien behandlar fenomenet sociala medier med inriktning på att öka trafik till detaljhandelns webbaserade sidor för att skapa relationer, bygga varumärke och öka försäljning.Idag står företag inför en ny utmaning när det gäller marknadsföring. LÄS MER