Sökning: "Sales driven marketing"

Visar resultat 1 - 5 av 31 uppsatser innehållade orden Sales driven marketing.

  1. 1. Drunk Elephant: The New Toys’R’Us?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
    Nyckelord :gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

    Sammanfattning : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. LÄS MER

  3. 2. Digitala marknadsföringsstrategier med sociala medier för nystartade företag inom streetwear-klädbranschen.

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Kenan Omeragic; [2023]
    Nyckelord :Startup companies; social media; digital marketing; strategy; consumers.; Startupföretag; sociala medier; digital marknadsföring; strategi; konsumenter.;

    Sammanfattning : Titel: Digitala marknadsföringsstrategier med sociala medier för nystartade företag inom streetwear-klädbranschen.   Författare: Kenan Omeragic   Handledare: Christine Tidåsen   Nyckelord: Startupföretag, sociala medier, digital marknadsföring, strategi, konsumenter. LÄS MER

  4. 3. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sofia Steerling; Louise Edlund; [2023]
    Nyckelord :brand management; brand building; brand sustaining; data; data analytics; Business Intelligence; data-driven decision-making; multi-brand company; Business and Economics;

    Sammanfattning : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. LÄS MER

  5. 4. How restaurants used digital marketing to keep their customers during the Covid-19

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Sertan Ceken; [2023]
    Nyckelord :Digital marketing; Covid-19; customer loyalty; Digital marknadsföring; Covid-19; kundlojalitet;

    Sammanfattning : Covid-19 affected all industries worldwide and were affected differently, but one industry that faced many setbacks due to the Covid-19 pandemic is the restaurant industry. According to SCB (2021), cities between 50 000 – 99 999 inhabitants decreased by 18,9% in sales. LÄS MER

  7. 5. China Influencer E-commerce Livestreaming Marketing Strategy Research

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Yimeng Ma; [2023]
    Nyckelord :e-commerce; netnography; influencers; followers; and online community;

    Sammanfattning : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. LÄS MER