Sökning: "Salesperson effort"
Hittade 1 uppsats innehållade orden Salesperson effort.
1. Stimulating Word-of-Mouth in Retail
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Word-of-mouth (WOM) recommendations is one of the most influential and sought after marketing tools for companies. The purpose of this thesis is to test if it is possible for a salesperson to stimulate WOM through effort and recommendation requests, and if strategic requests have a greater impact. LÄS MER
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