Sökning: "Salesperson effort"

Hittade 1 uppsats innehållade orden Salesperson effort.

  1. 1. Stimulating Word-of-Mouth in Retail

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Agnes Malm; Karolina Hedén Lind; [2016]
    Nyckelord :Salesperson effort; Request Strategies; WOM-intention; Customer Evaluations;

    Sammanfattning : Word-of-mouth (WOM) recommendations is one of the most influential and sought after marketing tools for companies. The purpose of this thesis is to test if it is possible for a salesperson to stimulate WOM through effort and recommendation requests, and if strategic requests have a greater impact. LÄS MER