Sökning: "Sam Candia"

Hittade 1 uppsats innehållade orden Sam Candia.

  1. 1. In Nudge we trust- En kvalitativ studie om Systembolagets digitala nudging

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ahmad Abdelrahman; Sam Candia; [2016]
    Nyckelord :nudging; digital nudging; paternalism; trust; strategic communication; integrated marketing communication; förtroende; strategisk kommunikation; integrerad marknadskommunikation; Social Sciences;

    Sammanfattning : The purpose of this study is to generate knowledge concerning how digital nudg-ing functions as an integrated part of Systembolaget’s marketing communication. The study intends to clarify the difficulties following an integration of digital nudging since it may hinder an organization’s trust building. LÄS MER