Sökning: "Sam Candia"
Hittade 1 uppsats innehållade orden Sam Candia.
1. In Nudge we trust- En kvalitativ studie om Systembolagets digitala nudging
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : The purpose of this study is to generate knowledge concerning how digital nudg-ing functions as an integrated part of Systembolaget’s marketing communication. The study intends to clarify the difficulties following an integration of digital nudging since it may hinder an organization’s trust building. LÄS MER
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