Sökning: "Sam Gharakhani"

Hittade 2 uppsatser innehållade orden Sam Gharakhani.

1. 1. Food retailers’ sustainable brand image - exploring the barriers and challenges of implementing sustainability strategies in grocery stores

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Sam Gharakhani; Andreas Utberg; [2020-06-23]
   Nyckelord :Sustainability; Brand Image; Food Retailing; Grocery Stores; Corporate Strategy Implementation; Strategic Activities; Motives; Challenges; Barriers;

   Sammanfattning : Food retailers and their local stores are considered to have an influential role in our society today, in terms of their impact in environmental and social issues. This qualitative case study aims to analyze the work of food retailers with sustainability, focusing on their processes of trying to make sustainable commitments reflect with consumers’ perception of the corporate brand image. LÄS MER

3. 2. Can firms get away with questionable content marketing? : An explanatory research about questionable content marketing on social media and its relationship with brand image.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Sam Gharakhani; Henrik Svensson; Vincent Larsson; [2018]
   Nyckelord :questionable content marketing; content marketing; brand image; brand associations; favorability of associations; strength of associations; uniqueness of associations; social media;

   Sammanfattning : The development of social media has increased the usage and prevalence of content marketing. This have enhanced the pressures on marketers to manage and leverage this tool. Also, consumers interaction with valuable content leads to a stronger relationship with the brand which further might enhance the brand image. LÄS MER