Sökning: "Samantha Shepherd"

Hittade 1 uppsats innehållade orden Samantha Shepherd.

  1. 1. Internationalization and customer satisfaction : A case study of a luxury knowledge-intensive soft service firm

    Master-uppsats, Mälardalens högskola/Industriell ekonomi och organisation

    Författare :Samantha Shepherd; Alexander Björk; [2019]
    Nyckelord :;

    Sammanfattning : Purpose: The purpose of this study is to investigate if a luxury knowledge-intensive soft service firm can use an existing internationalization model for a future internationalization process. The aim is furthermore to investigate how the main driving forces contribute to customers’ overall satisfaction level in luxury knowledge-intensive soft service firms and how management in a structured manner can work towards establishing a set of standardized procedures for a future internationalization process. LÄS MER