Sökning: "Samir Karlberg"

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  1. 1. Kampen om studenten : Kund och råvara på samma gång

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Marcus Pilblad; Samir Belaid; [2008]
    Nyckelord :marketing; higher education; competition; marketing strategies; marketing mix; recruiting;

    Sammanfattning : A reform of higher education in Sweden in 1993 led to stiffer competitive climate among educational institutions. The reform meant that educational institutions now had the opportunity to plan their curriculum autonomously. Prior to the reform educational planning was restricted to the Swedish government. LÄS MER