Sökning: "Samra Afzal"

Hittade 1 uppsats innehållade orden Samra Afzal.

  1. 1. Big data analysis of Customers’ information: A case study of Swedish Energy Company’s strategic communication

    Magister-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Samra Afzal; [2019]
    Nyckelord :Big Data; Strategic Communication; Inbound marketing; Inbound communication;

    Sammanfattning : Big data analysis and inbound marketing are interlinked and can play a significant role in the identification of target audience and in the production of communication content as per the needs of target audience for strategic communication campaigns. By introducing and bringing the marketing concepts of big data analysis and inbound marketing into the field of strategic communication this quantitative study attempts to fill the gap in the limited body of knowledge of strategic communication research and practice. LÄS MER