Sökning: "Samuel Scherman Johansson"

Hittade 1 uppsats innehållade orden Samuel Scherman Johansson.

  1. 1. Att göra en snygg entré - en fallstudie av Starbucks inträde på nationella marknader

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanna Birgersson; Samuel Scherman Johansson; Julia Lidberg; [2012]
    Nyckelord :National barriers to entry; Entry modes; Licensing; Joint venture; Wholly owned subsidiary; Soft services; Starbucks; Business and Economics;

    Sammanfattning : Purpose: To investigate whether our case company's entry mode decisions can be understood and explained by existing literature on choice of entry modes and national barriers to entry. Methodogy:A case study has been chosen as the main research design; we investigate our case firm thoroughly. LÄS MER