Sökning: "Samuel Snygg"
Hittade 1 uppsats innehållade orden Samuel Snygg.
1. Att göra en snygg entré - en fallstudie av Starbucks inträde på nationella marknader
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: To investigate whether our case company's entry mode decisions can be understood and explained by existing literature on choice of entry modes and national barriers to entry. Methodogy:A case study has been chosen as the main research design; we investigate our case firm thoroughly. LÄS MER
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