Sökning: "Sandra Geijer"

Hittade 2 uppsatser innehållade orden Sandra Geijer.

1. 1. Mandatory vs. Voluntary Sustainability Disclosure - will intervention by the state increase sustainability performance?

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Författare :Erik von Geijer; Sandra Rumélius; [2013]
   Nyckelord :Mandatory sustainability reporting; sustainability performance; GRI framework; institutional theory;

   Sammanfattning : Due to globalization and business being embedded in several national systems, firms are facing higher degree of internal and external pressure in acting in a socially responsible manner. The increasing pressure in addition to engagement in international initiatives such as the UN Global Compact have increased the importance of publicly expressing outcome and goals of a firm's activities within sustainability. LÄS MER

3. 2. Våga Vara Annorlunda?: En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Anna Geijer Haeggström; Sandra Johansson; [2009]
   Nyckelord :Incongruence; product involvement; motivation; credibility; risk;

   Sammanfattning : To be seen is essential. Presently, the marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. LÄS MER