Sökning: "Sandra Gezici"

Hittade 1 uppsats innehållade orden Sandra Gezici.

  1. 1. Samarbeten mellan modebranschens två olika världar : En varaktig företeelse?

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Sara Asfar; Sandra Gezici; [2011]
    Nyckelord :collaborations; co-branding; brand; image; positioning; identity; fashion;

    Sammanfattning : The purpose of this study has been to examine how collaborations between clothing companies and fashion designers can influence their brands. Our ambition has been to describe this phenomenon by describing how collaborations can affect and influence the clothing companies’ brand identity, image and positioning. LÄS MER