Sökning: "Sandra Leuenberger"

Hittade 1 uppsats innehållade orden Sandra Leuenberger.

  1. 1. Consumer Motivation for Co-Creation and Resulting Effects on Brand Knowledge

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sandra Leuenberger; Corinna Jürgens; [2014]
    Nyckelord :motivation; co-creation; brand knowledge; Business and Economics;

    Sammanfattning : The aim of this study is to contribute to the existing literature on co-creation in investigating consumers’ motives for participation on the one hand and possible effects of this participation on brand knowledge on the other. It thus provides a link between co-creation, motivation, and branding literature. LÄS MER