Sökning: "Sandra Leuenberger"
Hittade 1 uppsats innehållade orden Sandra Leuenberger.
1. Consumer Motivation for Co-Creation and Resulting Effects on Brand Knowledge
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The aim of this study is to contribute to the existing literature on co-creation in investigating consumers’ motives for participation on the one hand and possible effects of this participation on brand knowledge on the other. It thus provides a link between co-creation, motivation, and branding literature. LÄS MER
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