Sökning: "Sandra Rendahl"

Hittade 2 uppsatser innehållade orden Sandra Rendahl.

1. 1. The sustainability report as a reflection - A multiple case-study of three Swedish governmentally owned companies

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Maria Rendahl; Sandra Wahlström-Jonsson; [2015]
   Nyckelord :sustainability reporting; social and environmental reporting; sustainability accounting; tight coupling; new institutionalism;

   Sammanfattning : This thesis explores whether the sustainability report is a reflection of company objectives and activities within three Swedish governmentally owned companies. Through a multiple case study and an application of the concept of couplings from the theory of new institutionalism, it aims to explore couplings in the context of sustainability reporting. LÄS MER

3. 2. Konsten att uppfattas rätt - Varumärkesstrategier för svenska artister

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sandra Rendahl; Elin Kvist; [2012]
   Nyckelord :Personal brand; Artists; Music industry; Image; Identity;

   Sammanfattning : Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. LÄS MER