Sökning: "Sandra Stalaucinskaite"

Hittade 1 uppsats innehållade orden Sandra Stalaucinskaite.

  1. 1. How can International Companies adapt their customer communication tools to the cultures of Greece, Lithuania and the Nederlands?

    Kandidat-uppsats, Institutionen för organisation och entreprenörskap (OE)

    Författare :Sandra Stalaucinskaite; Pavlos Sakoglou; Danny Ubas; [2013]
    Nyckelord :customer communication tools; cultural differences; Hofstede model; Lithuania; the Netherlands; Greece;

    Sammanfattning : The globalization led international companies to expand in all the continents and to operate in many countries with different cultures and etiquette. In every different culture with its own traditions, values and behavior, an international company has the need, in order to be successful, to modify their management planning, the expansion strategies and of course the customer communication tools concerning the products and the clients. LÄS MER