Sökning: "Sandra Tynander"

Hittade 2 uppsatser innehållade orden Sandra Tynander.

1. 1. A Not So Painless Journey : A qualitative case study investigating the complexity with best practice transfer from Sweden to China

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Olivia Liljedahl; Sandra Tynander; [2016]
   Nyckelord :International Business; Multinational Corporation MNC ; Knowledge Management; Knowledge Transfer; Best Practice; China; Sweden; Headquarter; Subsidiary; Constraints; Success; Process; Outcome;

   Sammanfattning : The research regarding best practice transfer complexity is limited and mainly focused on a Western perspective. Thereby, it overlooks the emerging market context. Further, previous research has not examined the constraints affecting the transfer success from several dimensions. LÄS MER

3. 2. Cause-related marketing - Välgörande för varumärket? : En studie i hur konsumenter uppfattar CRM i en kritiserad bransch

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Sandra Tynander; Vanessa Ekström; [2014]
   Nyckelord :CSR; cause-related marketing; CRM; varumärkeskapital; kritiserad bransch; egenskapad stiftelse; välgörenhetsorganisation;

   Sammanfattning : Background: Increasing globalization has changed the business environment and also resulted in increased awareness of the consumers and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. LÄS MER