Sökning: "Sandra starud"

Hittade 2 uppsatser innehållade orden Sandra starud.

1. 1. The Unsustainable Cost of Free Returns - Can It Be Solved? A quantitative study exploring the retailer- and service effects caused by a potential solution to nowadays unsustainable return policies.

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Sandra Egelbäck Starud; Viktor Gärdhammar; [2019]
   Nyckelord :Return Policy; Price Differentiation; Environmental CSR; E-commerce; Product Returns;

   Sammanfattning : These days, the increasing amount of product returns affects both e-commerce profitability and environmental sustainability negatively. But what is the root cause of these issues? Well, the fueling of today's product returns is the "free of charge" returns offered by almost half of all the retailers. LÄS MER

3. 2. Rosa prissättning - En kvantitativ studie om effekterna av könsbaserad prisdiskriminering

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sandra Egelbäck Starud; Sara Nillroth; [2017]
   Nyckelord :Gender marketing; Pink Pricing; Price discrimination; Price fairness; Price perception;

   Sammanfattning : The New York City Department of Consumer Affairs conducted a first-ever study of the gender pricing of goods in New York city across multiple industries in December 2015. The study showed that equivalent products marketed towards women often are more expensive than products marketed towards men. LÄS MER