Sökning: "Sandrine GUICHARD"

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  1. 1. Ethnic TV advertising in France

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Sandrine GUICHARD; Rémy LUBRANO DI CICCONE; [2008]
    Nyckelord :ethnic marketing; advertising;

    Sammanfattning : Nowadays, in France a debate on the implementation of ethnic statistics in order to appreciate the structure of the French population has been recently impulsed by the president, Nicolas Sarkozy. Indeed, for having a reliable tool which can be used to identify and count the different “visible communities” in its country, the French government is intending to modify the current legislation about collects of personal data. LÄS MER