Sökning: "Sangkan Savaikiat"

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  1. 1. Cultural influences on the social network marketing effectiveness : A case Study in Thailand

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Phanugorn Poo-Im; Sangkan Savaikiat; [2012]
    Nyckelord :Social networks; Social network marketing; Social media; Collectivism; Individualism; Hofstede; Culture; Thailand;

    Sammanfattning : UNIVERSITY Mälardalen University (Mälardalens högskola) School of Sustainable Development of Society and Technology COURSE Master Thesis in Business Studies with Specialization in International Marketing COURSE CODE EFO705 TITLE Cultural influences on the social network marketing effectiveness: A case study in Thailand. RESEARCH QUESTIONS How does collectivism influence the effectiveness of social network marketing? PURPOSE OF THE STUDY The purpose of this thesis is to investigate and analyze whether the cultural dimension of collectivism among Thais has an influential impact on the effectiveness of social network marketing implementation on clothing retailing companies toward online customers or not. LÄS MER