Sökning: "Sangkan Savaikiat"

Hittade 1 uppsats innehållade orden Sangkan Savaikiat.

  1. 1. Cultural influences on the social network marketing effectiveness : A case Study in Thailand

    Magister-uppsats, Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Författare :Phanugorn Poo-Im; Sangkan Savaikiat; [2012]
    Nyckelord :Social networks; Social network marketing; Social media; Collectivism; Individualism; Hofstede; Culture; Thailand;

    Sammanfattning : UNIVERSITYMälardalen University (Mälardalens högskola)School of Sustainable Development of Society and TechnologyCOURSEMaster Thesis in Business Studies with Specialization in International MarketingCOURSE CODEEFO705TITLECultural influences on the social network marketing effectiveness: A case study in Thailand.RESEARCH QUESTIONSHow does collectivism influence the effectiveness of social network marketing?PURPOSE OF THE STUDYThe purpose of this thesis is to investigate and analyze whether the cultural dimension of collectivism among Thais has an influential impact on the effectiveness of social network marketing implementation on clothing retailing companies toward online customers or not. LÄS MER