Sökning: "Sanna Damberg"
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1. “Less is more” : En studie om hur knapphet påverkar köpbeteendet
Magister-uppsats,Sammanfattning : Scarcity due to supply, demand or in time is all factors that affect consumers´ buying behavior. The scarcity principle describes how scarce resources appear more attractive to the customer's eyes than unlimited does. LÄS MER
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