Sökning: "Sanna Damberg"

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  1. 1. “Less is more” : En studie om hur knapphet påverkar köpbeteendet

    Magister-uppsats,

    Författare :Johan Damberg; Rebecca Andersson; [2010]
    Nyckelord :;

    Sammanfattning : Scarcity due to supply, demand or in time is all factors that affect consumers´ buying behavior. The scarcity principle describes how scarce resources appear more attractive to the customer's eyes than unlimited does. LÄS MER