Sökning: "Sanna Palmér"

Hittade 1 uppsats innehållade orden Sanna Palmér.

  1. 1. How is animal welfare internalized in consumers’ purchase decision? : a means-end chain analysis

    Master-uppsats, SLU/Dept. of Economics

    Författare :Marie Palmér; Maria Humble; [2018]
    Nyckelord :Consumer behaviour; Farm animal welfare; Laddering; Means-end chain; Personal values; Point of purchase; Pork; Purchase decision;

    Sammanfattning : As a consumer, the choice of what food to buy can be rather challenging due to the great supply of items and each item’s set of various product attributes. Consumer behavior is often viewed as goal-oriented, and by choosing a specific product or brand, the consumer will satisfy or achieve his or her broad life goal - a symbolic, personal value. LÄS MER