Sökning: "Sanna Palmér"
Hittade 1 uppsats innehållade orden Sanna Palmér.
- Master-uppsats, SLU/Dept. of Economics
Sammanfattning : As a consumer, the choice of what food to buy can be rather challenging due to the great supply of items and each item’s set of various product attributes. Consumer behavior is often viewed as goal-oriented, and by choosing a specific product or brand, the consumer will satisfy or achieve his or her broad life goal - a symbolic, personal value. LÄS MER