Sökning: "Sanna Tairi"

Hittade 1 uppsats innehållade orden Sanna Tairi.

  1. 1. Konsumentens Köpbeslut : En kvalitativ studie kring avgörande faktorer vid konsumtion av högengagemangsprodukter

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Sanna Tairi; Mahshid Nadi; [2016]
    Nyckelord :High involvement product; consumer buying decisions; factors; Högengagemangsprodukt; konsument; köpbeslut; faktorer;

    Sammanfattning : Today's society is characterized by consumption and consumers are offered endless amount of choices. This has developed thanks to society's susceptibility to consumption. Market competition is increasing constantly, which forces companies to evolve more and more in order to get a good knowledge of the consumer. LÄS MER