Sökning: "Sanne Swedenås"

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  1. 1. Does reaching resonance give brands a free card? : A study of the strength in the consumer-brand relationship when the brand has reached the stage of brand resonance.

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Camilla Gonzalez; Sanne Swedenås; [2020]
    Nyckelord :Consumer-Brand relationship; Brand Resonance; Brand Loyalty; Self-imagery; Ethical values; Social sustainability;

    Sammanfattning : Increased consumer awareness together with the importance of sustainable consumption is currently a highly debated topic. Frequently, the media reports scandals from strong international brands, revealing information regarding deficiencies linked to the brands social sustainability efforts. LÄS MER