Sökning: "Sara Arrese"

Hittade 1 uppsats innehållade orden Sara Arrese.

  1. 1. Trust development in International Healthcare Services: Elekta in Spain

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Sara Arrese; Liao Wang; [2014]
    Nyckelord :Trust; trust levels; trust in relationships; International Services Marketing;

    Sammanfattning : Title: Trust development: a marketing strategy in the Internationalization of Healthcare Services.The case of Elekta in Spain Level: Master Thesis in Business Administration Author: Sara Arrese and Wang Liao Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-10-02 Aim: The aim of this research is to examine how trust developing affects International Healthcare Services marketing while settling down into a new country. LÄS MER