Sökning: "Sara Brand"

Visar resultat 6 - 10 av 123 uppsatser innehållade orden Sara Brand.

1. 6. Tick-Tock: Time to invest? : A Study of the Investment Performance of Luxury Watches versus Traditional Assets

   Master-uppsats, Linköpings universitet/Produktionsekonomi

   Författare :Gustav Sjöstedt; Sara Mannerford; [2023]
   Nyckelord :Veblen goods alternative assets traditional assets luxury watches hedonic pricing method hedonic characteristics regression analysis Sharpe ratio Treynor ratio CAPM Jensen’s alpha;

   Sammanfattning : Background: This study discusses the phenomenon of luxury goods as investment assets,focusing on luxury watches in particular. The rise of globalization and increased wealth,particularly among the middle and high-income groups in developing countries, hascreated a larger potential customer base for luxury items. LÄS MER

3. 7. What Green Marketing Strategy to Use Prior To a Greenwashing Scandal?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ana Desnica; Sara Hawat; [2022]
   Nyckelord :Green marketing; Humble green marketing; Bragging green marketing; Greenwashing scandal; Effects of green marketing;

   Sammanfattning : Despite the increase in green advertising in the past decade, the way these green messages are communicated and their efficacy when it comes to mitigating damages in case of a greenwashing scandal, is still an area that has not been well-researched. Thus, this paper aims to contribute to closing this research gap by investigating the impact of two different green marketing communication styles on consumers' brand attitude and purchase intention in the context of a greenwashing scandal while also considering the moderating effects of environmental concern and customer skepticism towards green marketing. LÄS MER

4. 8. Fashion marketing's role in purchase pressure

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Sara Hjälmeby; Sophie Vigren; [2022]
   Nyckelord :Fashion; Purchase Pressure; Marketing Communications; Overconsumption; Sustainable Branding;

   Sammanfattning : The purpose of this study is to examine the relation between online communication in marketing and customers’ purchase pressure. We further examine if the customer’s perception of the brand’s authenticity and genuineness affects the perceived purchase pressure. LÄS MER

5. 9. Sustainable Corporate Bonds in the Swedish Real Estate Sector : A study on sustainable corporate bonds in the Swedish real estate sector with focus on risk premium and driving factors

   Master-uppsats, KTH/Fastighetsföretagande och finansiella system

   Författare :Sara Ekelund; Eleonor von Euler; [2022]
   Nyckelord :Corporate bonds; greenium; risk premium; Företagsobligation; greenium; risk premium;

   Sammanfattning : The market for sustainable corporate bonds is booming and has been for the pastyears. Swedish real estate companies were first with issuing green corporate bonds andresponsible for the largest amount of issued corporate bonds. However, in the socialand sustainability corporate bond market, the sector is lagging. LÄS MER

7. 10. Femvertising: Dagens fluga eller tidlös fullträff?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sara Eriksson; Elvira Hammarström; Ebba Otterstedt; [2022]
   Nyckelord :Femvertising; reklamattityder; motreaktion; stereotyper; kvinnlig egenmakt; replikationsstudie; ålder; Business and Economics;

   Sammanfattning : The purpose of this study is to investigate how femvertising, in specific advertising which aims to encourage female empowerment, is perceived by two generations of women and if it affects their attitudes toward an ad. The study is a replication of the previous study Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects presented by Åkestam, Rosengren and Dahlén (2017). LÄS MER